Common SEO Abuse Techniques
Common SEO Abuse Techniques There is no such thing as a perfectly optimized page. Search engines do not want to return the most optimized page, but the page that best satisfies the searcher’s goals. If you have a page title and H1 header that are exactly the same, and all of your internal links and all of your inbound links from other sites pointing to that page use that same text, then that looks suspicious (like attempted ranking manipulation). As a result, the search engines may de-weight that or filter that out of the search results. How do you minimize your risks and make your site more stable? It’s best to mix things up a bit and create something that markets itself. Or, try looking at things like a search engine engineer would. There is a concept called poison words, where if you have things like link exchange, add URL, or link partners on a page, there stands a good chance a search engines may place...